The Dictionary of Search Engine Optimization and Content Marketing

Content Relevance is used to indicate how relevant a website is in relation to a particular search term or topic. The topic relevance is of utmost importance for search engine optimization. The basic message is: The better a text or the content of a page matches a search query, the more likely it is that it will achieve a good ranking. This means that Content Relevance can be considered as one of the ranking factors that Google uses for evaluating a website in its index.

Definition of the term “Content Relevance”

The term refers to how well the information on a website corresponds to a search query. Relevance criteria include content elements like the visible text, as well as images or videos. In addition, relevance can be generated through meta elements like title, meta description and alt tags.

Content Relevance differs from topical relevance insofar as it focuses on the …

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